With an outstanding hair and makeup career that spans 33 years, Sarah Laidlaw has her own unique style for which she has become renowned: classic beauty with a contemporary edge. Sarah’s work reflects an artistic sensibility, which coupled with her attention to detail, produces a ceaselessly stellar result. 

Renowned for her down to earth nature, true understanding of the creative process, discerning sense of aestheticism and versatile style, Sarah consistently delivers. It is this powerful combination that ensures that every client expectation is not merely met, but exceeded. With an impressive skill set that encompasses the entire range, Sarah is highly adaptable. Her extensive and detailed training has allowed her the freedom to work across editorial fashion, advertising, film, television and celebrity. Sarah’s strengths in both hair and makeup have cemented her as one of the most sought-after talents in the industry.

She effortlessly walks the line between commercial polish and editorial strength and is equally in her element creating everything from subtle, minimal looks to radical transformations. “The transformative ability of hair and makeup is what excites me! I adore both the simplicity of effortless, natural looks right through to big, couture, sculptural shapes.”

Having held long standing ambassadorial roles for brands such as Kerastase, Cloud Nine and Priceline, Sarah is a great advocate of education within the industry. Sarah's work has graced the pages of numerous high-profile magazines - Harpers Bazaar, Vogue, Grazia Italia & Australia, Wish, Elle, Harpers Singapore, Marie Claire, InStyle & Rolling Stone Magazine to name a few… with over 100 covers to her name.

She has had the pleasure of working with celebrities such as Lenny Kravitz, Isla Fisher, Debbie Harry, rapper EVE, Ladyhawke, Duffy, Julia Stone, Ruby Rose, Tina Arena, Spice Girl - Mel B, Pixie Lott, Lady Antebellum, Sam Sparro, Cuba Gooding Jr., Kelly Rowland and numerous local Australian celebrities.

Her commercial work spans National and International campaigns and collaborations with brands such as L’Oreal Paris, TRESemmé, Dior, Coppertone Japan, Garnier, Dove, Westfield, Diet Coke, Impulse, Toshiba, Joico,  Nivea Japan, as well as a long list of Australian brands and fashion labels.
Her experience as a hair stylist for television is also worth noting. In addition to working on popular shows X Factor, Dancing With The Stars, So You Think You Can Dance and The Voice Kids, plus a myriad of music videos, television commercials and films.

Sarah has been awarded too many hairdressing awards over the past 33 years to mention them all, but to name a few-

  • 6 x Australian Session Hairdresser of the Year (AHFA 2014 and 2020 / Hair Expo 2010, 2011, 2017 & 2018) *

  • #BigShot Hair Awards - International Styling Shot of the Year 2023

  • Beauty In Motion International Awards - Best Big Hair 2023 & Best Bridal Hair 2023

  • International Beauty Industry Awards - Best Upstyle 2023

In addition, an impressive array of makeup awards-

  • 3 x Australian Makeup Artist of the Year (MAGAP 2018 & 2020 / AHFA 2017)

  • 3 x NSW Make-Up Artist of the Year - 2018, ’19 & ‘20

  • International Beauty Industry Awards - Best Natural Makeup 2023

  • Editorial Makeup Artist of the Year -2020

  • 2 x Beauty Makeup Artist of the Year - 2018 & ‘20

  • 3 x Event/Bridal Make-Up Artist of the Year - 2018, ’19, ‘20 & ‘23

  • Makeup Video of the Year - 2018 & 2023

  • Makeup Team of the Year - 2018

    Sarah is the only artist to take out the top National awards in both hair and makeup. She was simutaneously Australian Session Stylist of the Year and Australian Makeup Artist of the Year for 2 years running in 2017 & 2018.

    For the last decade she has been on the judging panels for Australian Industry Awards such as Hair Expo, AHFA and L’Orèal Style & Colour Trophy.